JOB DESCRIPTION:
Product Marketing Manager
Location: Bangalore, IN
Company: Subex Ltd
We are looking for a dynamic Product Marketer with telecom knowledge to join our growing team. The person is expected to be hands-on with the latest Marketing practices, tools, and techniques. Out of the box thinking, and a go-getter attitude is a must.
Some of the key responsibilities include:
Working closely with Product Management and Corporate Communications to develop positioning and direction through market & competition analysis.
• Designing, executing and owning lead generation campaigns that support revenue goals.
• Developing marketing tools and content around the website, collateral (brochures, infographics, datasheets, whitepapers, case studies, presentations, videos, etc.), interactive demos and multimedia presentations.
• Launching new products and new versions of existing products to the market.
• Working with Pre-Sales and Product Management to conduct feature-led and knowledge imparting webinars.
• Leveraging social media for effective product promotion and brand image enhancement.
• Identifying suitable industry recognition awards and building strong nominations on behalf of the organization.
• Establishing product messaging to complement overall company vision and direction.
• Designing and delivering sales enablement training to Sales-org.
• Working with Sales-org to grow product referral base and focusing on account-based marketing to enhance revenues from existing accounts.
• Conceptualizing and executing innovative means of engaging prospects and customers.
• Branding for exhibition booths, handling event logistics and ensuring successful participation in industry events.
• Working with customers and prospects to conceptualize and create agendas and presentations for user meets and regional summits.
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